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National Media Planning & Brand Launch
Client
Coca Cola: AHA
Type of Client
Beverage
Category
Media Planning
Role
Media Planner
Date
2020
BRIEF
AHA Sparkling Water is a beverage brand under The Coca-Cola Company, launched to compete in the fast-growing sparkling water category. The objective was to introduce the brand to mass audiences and establish broad awareness at launch through a high-impact, national media strategy.
WHAT I DID
Served as Media Planner supporting the national launch of AHA Sparkling Water
Helped develop a $13M integrated media plan to drive mass awareness at scale
Planned a multi-channel approach spanning out-of-home, paid social, and television
Allocated budget across channels to balance reach, frequency, and launch impact
Ensured cohesive channel planning to support rapid brand recognition and category entry
