Paid Media & Advocacy Strategy Driving Federal Broadband Legislation

BRIEF

The Broadband for All campaign was a national advocacy effort focused on closing the digital divide and securing federal investment in high-speed internet access. The goal was to influence policymakers and accelerate public support for broadband expansion and permanent affordability programs through targeted communications and paid digital outreach.


WHAT I DID

Planned and executed paid digital advertising campaigns in support of the Broadband for All advocacy effort

Ran targeted ads designed to reach and influence key policymakers, stakeholders, and decision-makers

Used paid media to amplify campaign messaging, drive awareness, and support legislative momentum

Worked alongside broader communications and advocacy efforts to ensure consistent message delivery across channels

Contributed directly to the paid media strategy that supported the passage of federal broadband legislation, resulting in over $14 billion in funding for broadband infrastructure and digital equity