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Brand Launch & B2B Growth Marketing Strategy
Client
CareTria
Type of Client
Healthcare
Category
Social Media, Marketing Strategy, Ad Strategy & Management, Web Design
Role
Marketing Lead
BRIEF
CareTria launched following the rebrand and integration of Knipper Health and eBlu Solutions, creating a new therapy initiation partner focused on speed, efficiency, and provider-embedded access technology. The objective was to establish CareTria’s new brand in the market, clearly articulate its differentiated value, and drive awareness and demand among life sciences, market access, and patient support stakeholders.
WHAT I DID
Led marketing strategy to launch and establish the CareTria brand post-rebrand
Developed and executed paid media strategy across LinkedIn and Google to reach targeted healthcare decision-makers
Built audience frameworks and messaging aligned to CareTria’s therapy initiation and patient access positioning
Managed CareTria’s LinkedIn presence to support thought leadership, brand credibility, and awareness
Collaborated closely with internal teams to ensure consistency across brand, messaging, and go-to-market efforts
Integrated paid media, social, and website messaging into a cohesive demand and awareness strategy
