Paid Media & Growth Strategy for Educated Mess

BRIEF

Educated Mess is a skincare brand focused on education-first product marketing, with a strong emphasis on ingredient transparency and founder-led storytelling. The brand sought to scale paid social performance while maintaining creative credibility, increasing engagement quality, and supporting new product launches without creative fatigue.


WHAT I DID
Drove significant year-over-year growth across Meta paid social, increasing reach by over 1,100%, clicks by more than 3,200%, and scaling results over 7x through disciplined performance strategy

Scaled paid social into a meaningful revenue driver, contributing to over $123K in Meta-attributed results value in Q4 alone and supporting sustained Shopify sales growth throughout 2025

Owned paid social strategy and performance optimization across Meta platforms

Evaluated creative performance to identify scalable formats and eliminate underperforming assets

Shifted creative strategy toward founder-led, educational, and results-driven content

Implemented a structured testing framework to scale winning creative without fatigue

Refined audience segmentation to improve engagement quality and efficiency

Supported product launches and bundle-led campaigns with performance-focused messaging