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Brand Relaunch & B2B Growth Marketing Strategy
Client
Endpoint Clinical
Type of Client
Healthcare
Category
Social Media, Marketing Strategy, Ad Strategy & Management
Role
Marketing Lead
BRIEF
Endpoint Clinical underwent a brand refresh and needed to relaunch its marketing engine to support the new identity. The objective was to establish brand credibility, increase visibility among clinical and life sciences decision-makers, and generate demand through a cohesive digital strategy.
WHAT I DID
Led marketing strategy to launch and scale the refreshed Endpoint Clinical brand
Ran LinkedIn and Google Ads to drive awareness and demand among targeted life sciences audiences
Redesigned the website to align with the new brand and improve clarity, positioning, and conversion
Managed Endpoint’s LinkedIn presence to support thought leadership and brand consistency
Integrated paid media, website, and organic social into a unified go-to-market approach
