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Social Media Strategy for Community-Led Health Advocacy
Client
HelpAge USA
Type of Client
Non-profit
Category
Social Media, Marketing Strategy
Role
Marketing Lead
BRIEF
DC Grandparents Against COVID-19 is a community-led movement of older adults in Washington, DC, united in encouraging loved ones of all ages to get vaccinated and boosted as part of broader health literacy and advocacy efforts. The initiative leveraged peer influence within the 60+ community to build confidence, reduce disparities, and expand public health communication.
WHAT I DID
Developed and executed the social media strategy to amplify the DC Grandparents Against COVID-19 movement
Created content to elevate awareness of the initiative’s mission and educational activities
Built engagement with local audiences to support community-led advocacy and vaccine encouragement
Integrated digital outreach with in-community events and partners to broaden visibility
Leveraged the social channels to highlight participant stories, resources, and public health messaging to reinforce impact
