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Reenergizing a National Movement for Veterans
Client
Iraq & Afghanistan Veterans
Type of Client
Non-profit
Category
Social Media, Marketing Strategy, Ad Strategy & Management
Role
Marketing Lead
BRIEF
Iraq and Afghanistan Veterans of America (IAVA) is a leading nonprofit advocating for post-9/11 veterans. The organization needed to modernize its brand and communications to elevate its impact on critical veteran issues, strengthen its national presence, and amplify the voice of its new CEO to both veterans and key policy audiences.
WHAT I DID
Oversaw a comprehensive rebrand to modernize the organization’s identity and digital presence
Led the overhaul of the website and creative assets to improve reach and usability for veterans and stakeholders
Developed an integrated communications strategy focusing on core veteran issues and priority messaging
Directed earned media, digital strategy, and content development to increase visibility and credibility
Supported media education efforts that elevated the CEO as a recognized thought leader on veteran issues
Amplified messaging through web ads, social media, and stakeholder relations to expand national awareness and advocacy influence