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Full-Funnel Growth & E-Commerce Expansion for Marcella Ellis Products
Client
Marcella Ellis Products
Type of Client
Hair
Category
Social Media, Marketing Strategy, Ad Strategy & Management, E-commerce, Web Design
Role
Marketing Lead
BRIEF
Marcella Ellis Products is a professional hair brand specializing in extensions, wigs, and protective styling solutions. The brand sought to expand distribution, increase e-commerce and marketplace revenue, and elevate its digital presence through a cohesive, performance-driven marketing strategy.
WHAT WE DID
Led full-funnel growth across paid media, influencer marketing, and owned channels
Managed TikTok and Facebook ads to support launches and scalable performance
Oversaw influencer partnerships to drive creator-led education and credibility
Launched and optimized Amazon listings, contributing to increased marketplace sales
Designed and optimized the website to improve user experience and conversion
