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Social Media & Influencer Strategy for Studio Launch
Client
Om City Yoga
Type of Client
Yoga
Category
Social Media, Marketing Strategy
Role
Social Media Lead
BRIEF
Om City Yoga is a boutique yoga studio that launched a new location on the Upper East Side. The goal was to build local awareness, generate excitement ahead of opening, and establish a strong sense of community through social-first storytelling.
WHAT I DID
Managed Om City Yoga’s social media presence to support the Upper East Side studio launch
Led content direction to highlight the studio’s energy, instructors, and community-focused ethos
Managed influencer partnerships to generate local buzz and authentic word-of-mouth awareness
Built momentum pre-launch by positioning the studio as a welcoming, community-driven wellness destination
