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Out-of-Home Midtown NYC Activation
Client
200 Madison
Type of Client
Real estate
Category
Marketing Strategy, Ad Strategy & Management
BRIEF
200 Madison Avenue is a commercial office building undergoing a major renovation, with the goal of reintroducing the property to the market and driving mass awareness among Midtown NYC professionals, tenants, and brokers.
WHAT WE DID
Led the out-of-home strategy to reintroduce 200 Madison following its renovation
Developed a high-impact awareness approach focused on scale, visibility, and location relevance
Partnered with Citi Bike to execute a Midtown NYC out-of-home takeover
Activated branded placements across Citi Bike stations to maximize daily commuter exposure
Positioned the building as a modern, revitalized office destination through repeated, city-level touchpoints
