Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Pre-Lease Digital Strategy & Luxury Lease-Up Growth
Client
Ruby Chelsea Apartments
Type of Client
Real Estate
Category
Social Media, Marketing Strategy, Ad Strategy & Management
Role
Marketing Lead
BRIEF
Ruby Chelsea Apartments is a new luxury residential development in Chelsea, NYC, brought to market before construction was complete. The objective was to generate awareness, establish trust with limited on-site visuals, and drive qualified leasing inquiries in one of Manhattan’s most competitive rental markets.
WHAT I DID
Led an integrated paid and organic marketing strategy to support pre-completion lease-up
Ran Meta and Google Ads to capture both high-intent search demand and upper-funnel awareness
Built and managed social media channels to tell the Ruby lifestyle story through amenities, staff, and neighborhood content
Developed community partnerships with local businesses to reinforce Ruby’s live-work-play positioning
Drove rapid lease-up momentum through consistent visibility and performance optimization
