Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Digital Brand Modernization for The Feil Organization
Client
The Feil Organization
Type of Client
Real Estate
Category
Social Media, Marketing Strategy, Ad Strategy & Management
Role
Marketing Lead
BRIEF
The Feil Organization is a multigenerational, family-owned commercial and residential real estate portfolio. Following a leadership transition, the company sought to modernize its digital presence, increase online visibility, and drive qualified leasing interest across key U.S. markets.
WHAT I DID
Built and led a modern digital strategy to reposition the brand for a new era of leadership
Launched and managed LinkedIn and Instagram to establish credibility and increase visibility
Executed Google and LinkedIn paid media campaigns to promote available properties by region
Developed market-specific marketing strategies to support leasing across priority geographies
Created and promoted executive thought leadership to position leadership as trusted industry voices
Drove measurable growth in engagement, audience size, and qualified leasing inquiries
