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Event Creation, Production & Community Impact
Client
Marcella Ellis Products
Type of Client
Hair
Category
Event Management,Social Media, Marketing Strategy, Ad Strategy & Management
Role
Marketing Lead
BRIEF
The Future of Hair Show was an original concept developed by Marcella Ellis Products to unite the DMV hair industry for a cultural celebration of talent, creativity, and innovation. The goal was to bring together stylists, educators, brands, and community leaders to showcase artistry, honor industry icons, and elevate the local hair community through a high-impact, destination event. The show ultimately sold out.
WHAT I DID
Conceptualized and produced the event end to end, from idea development through execution
Secured the venue and led all event planning logistics
Created the event theme and overall creative direction
Designed all event assets and resources, including promotional materials and branded touchpoints
Managed guest lists, invitations, and VIP outreach
Led marketing and promotional strategy to drive awareness and ticket sales
Secured radio placements to generate local and regional visibility
Managed influencer outreach and partnerships to build organic buzz
Attracted high-profile attendees, including cast members from The Real Housewives of Potomac and a well-known professional boxer, elevating cultural relevance and visibility
Successfully positioned the show as a sold-out celebration of hair, culture, and community
