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TV Media Planning & Product Launch Strategy
Client
Educated Mess
Type of Client
Beauty
Category
TV
Role
Marketing Lead
BRIEF
Educated Mess launched Grow a Pair, a new product requiring mass-market awareness beyond digital channels. The objective was to reach the brand’s target audience at scale by securing television placements across major DMAs and aligning the launch with high-visibility programming
WHAT I DID
Led the television media planning approach for the Grow a Pair product launch
Partnered with a TV media provider to secure placements across major U.S. DMAs
Planned and coordinated TV spot buys aligned with high-profile, audience-relevant programming
Ensured the media strategy supported broad reach and brand credibility at launch
Integrated TV into the broader marketing mix to extend awareness beyond paid social and digital